• The Publisher reserves the right to refuse any advertisement or preprinted insert.
• Local rates are non-commissionable, but are available to all including agencies.
For commissionable and national rates, please mark up applicable rates 20%.
• Display advertising is sold by the column inch and measured to the half inch.

COPY

• All display advertisements should carry a “signature” of the party inserting the ad, however, omission of “ signature” does not allow inserting party any less liabilities in regards to payment of services as listed herein policies and general information. The Publisher reserves the right to insert the word “advertisement” in all ads, including “all copy” ads which may be mistaken for news articles.

• A minimum one-point border is required on all ads.

• Any advertisement which exceeds 14 inches in height in tabloid publications will be billed at 16.5 inches.

• All layouts, illustrations and composition which represent the creative effort of the Lake Stevens Journal are the sole property of the Publisher and may not be reproduced without prior consent.

• Advertiser assumes all liability for true, factual and legal copy provided for any advertisement.

• Late ads accepted at Publisher’s option. No proofs shown.

REVISIONS

• Publisher reserves the right to charge standard composition charges for any revisions to original copy, layout, artwork, photos, or other ad elements unless newspaper failed to follow clear and explicit instructions.

• Advertisements produced, but canceled before deadline, will be charged composition charges at $50/hour. Advertisements produced and canceled after deadlines will be charged one-half the applicable rate.

OMISSION AND ERROR

• In the event of error, omission, damage or failure to distribute any advertisement, Publisher’s liability is limited to the amount paid to Publisher for production and printing and/or insertions of said advertisement. Notice of errors must be called to the attention of the newspaper’s Advertisement Manager within one day of publication so appropriate corrective action can be taken.

• Although every effort will be made to meet the wishes of the advertiser, the Publisher does not guarantee the insertion of any particular advertisement on a specified date.

POLITICAL ADVERTISING

• Political and advocacy advertising requires payment in advance and must state the name and address of the group or individual paying for the ad.

• Political advertisers signing volume contracts requires the payment in advance for the full contract amount upon the signing of the contract.

PAYMENT

• Payment in advance is required for going-out-of-business, out-of-town and new business advertisers until credit is approved.

• Statements mailed at the end of each month. Terms: Net 10. Service Charge: 1.5% per month (18% per year) is added to accounts with balances unpaid following the last issue of each month. Minimum $3.00 charge.

PROOFS

• Ad Proofs will be delivered/faxed in the local area otherwise proofs will be e-mailed at customer’s request, provided ad is submitted by deadline. All other ads may be proofed at the newspaper during regular office hours.

TEARSHEETS

Two Tearsheets are available at no charge at customer’s request. Each tearsheet thereafter will cost 50¢ each.

POSITION CHARGES

• Guaranteed positions add 30% to earned rate. Exact specifications, sizes and formats available on request. All guaranteed paid positions subject to confirmation at deadline.

COMPOSITION SERVICES

• Available at no charge for all display ads. Additional fees will be charged for photos and halftones; ask your advertising rep for details.