The beauty and richness of Lake Stevens as a town and as a community will soon come alive for people across the nation when Lake Stevens becomes the focus of the television program “Today in America with Terry Bradshaw.”
The show combines business news stories with lifestyle features and in-depth interviews and is seen on television networks throughout the country.
Last week, producers were filming right here in Lake Stevens for an upcoming segment that will be aired on FOX Business News and also on CNN in a few weeks. The show’s producers won 12 Telly Awards in 2010.
Last September, producers of the show contacted the city after extensive research. They wanted to do a segment showcasing all that Lake Stevens has to offer families, individuals and especially businesses.
“The producers called me and wanted to do a segment on ‘hidden gems,’” Lake Stevens City Administrator Jan Berg said.
After doing an abundance of research themselves, city staff took the idea to the city council. The council agreed to the $19,800 cost incurred citing the extensive coverage the city would get to businesses looking to relocate or start-up companies in town. With the city currently working on their economic development, this would be a prime opportunity to capture the attention of business leaders who may not even know that a place like Lake Stevens exists.
“Not only is this a great place to start a business, it’s a great place to raise a family,” Berg said. “When you spend so much time here, you tend to forget how beautiful the city is with the snow-capped mountains surrounding the lake. It was a great experience to be able to share that.”
The five to six minute segment took over 12 hours to tape and includes scripted parts. The city worked with the show to get the script just right. Local citizens were highlighted in the filming including Dan Curley, Director of the Boys & Girls Club, Mayor Vern Little, Lake Stevens Rowing Club and many others.
The filming emphasized all that Lake Stevens has including rowing, fishing and playing on the lake, Centennial Trail, Ironman, Aquafest, Catherine Creek’s disk golf course and the highly regarded school district.
“As part of our economic development, it was really good timing,” Berg said. “We’re trying to show employers and business owners what Lake Stevens has to offer.”
After the show airs on FOX Business News it will also air on CNN and 19 times in other regions of the city’s choosing. The city will also be a given a copy to put on their new website.
“I’m hoping it’s going to peak people’s interest to come and find out what we’re all about,” Berg said.
The Journal will let readers know when the piece will air.