Lake Stevens Journal - Your hometown newspaper since 1960


By Pam Stevens
Managing Editor 

Did Black Friday live up to its name?


November 30, 2010

It’s common knowledge that Black Friday got its name because it is the day that retailers start to turn a profit, or become “in the black”. But even before that the name was known in Philadelphia, where it was used to describe the heavy and disruptive pedestrian and vehicle traffic which happened each year on the day after Thanksgiving.

Black Friday, as it is known today, has been named as the busiest shopping day of the year, but with the convenience of the internet does that special Friday still count as the busiest day for shoppers and retailers?

Well, according to ShopperTalk, sales for the 2010 Black Friday was up 0.3 percent over last year and the people visiting the stores was up 2.2 percent over last year. While this may not be as high as we, as a country, would like to see, it is a step in the right direction.

Shoppers were still lined up outside of stores such as Target, Toys R Us and Best Buy, even in the frigid temperatures, waiting to nab that special gift—it seems that people will stand in freezing cold temperatures throughout the night for a new television set listed at an ‘unbelievable’ price.

While most stores did have some great bargains, all in all, I didn’t really feel that there was anything worth getting up at 3 a.m. for. I strolled into the stores around 6 a.m. and found everything I wanted with fewer people standing in line and friendly faces with pleasant hellos.

There was one present in particular though; that I was not able to find for a good price at any of the several stores I visited that day. (I can’t mention it just in case my daughter is reading this.) However, jumping on the internet the next day I found exactly what I was looking for at least 75 percent cheaper than at the stores and it included free shipping.

This is the way my husband likes to shop. Sit him down in front of the computer in his sweats and he can pretty much find anything and with many web retailers offering free shipping or other incentives, it’s becoming the preferred method of shopping for many.

Now enters Cyber Monday. This new shopping day comes the Monday after Thanksgiving and was created in 2005 and each year more and more online retailers are joining in with huge discounts to bring in younger and more tech friendly shoppers.

This Cyber Monday did not disappoint. There were all kinds of deals and offers online, hopefully helping those stores bring up their bottom line while giving shoppers another opportunity to buy the gifts they are looking for at better than usual prices.

So, did Black Friday live up to its name? Maybe with a little help from Cyber Monday.


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