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Liquor Control Board selects stores in spirits tasting pilot

 

August 23, 2011



Beginning September 1, the Washington State Liquor Control Board (WSLCB) will implement a year-long spirits tasting pilot in 30 state, contract and tribal liquor stores statewide.

The Lake Stevens store in Frontier Village was chosen as one of those pilot stores.

Upcoming tasting events will be posted at the stores, as well as on the Events page of the Stores and Products section of the WSLCB website at http://www.liq.wa.gov.

The enabling legislation was at the request of the Distillery Representatives Association of Washington (DRAW) as a way to introduce premium products to store customers.

“The spirits sampling pilot is a win for both consumers and producers,” said Carrie Tellefson of DRAW. “With so many products available, the tasting events offer consumers a valuable opportunity to taste spirits in a controlled environment, learn about new, premium products and provide valuable feedback for distillers.”

As part of their screening and store selection the WSLCB considered retail sales volume, locations, and appropriate in-store space for sampling.

Consideration was also given to traffic accident data and proximity to churches and schools.

 

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