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The 5th’s Adventure Musical Theater Honors 50th Anniversary of Seattle’s Century 21 Exposition with It Happened at the World’s Fair! Book Now!


November 15, 2012

(Monday, November 5, 2012 – SEATTLE, WA) In the spring of 2013, The 5th’s educational touring company, Adventure Musical Theater, will take the stage at schools across Washington State, presenting the original musical, It Happened at the World’s Fair! Reaching 48,000 students a year, AMT brings full-scale productions of original, curriculum-based musicals directly into the schools, providing many children with their very first live theater experiences. AMT’s It Happened at the World’s Fair! is accepting bookings through November 30 for Spring of 2013. For bookings and information, please contact Orlando Morales at

“Every child deserves to see great theater, because great theater can really bring a topic to life.” said 5th Avenue Theatre Producing Director Bill Berry. “Some students can sit in a classroom all day long and never understand what the World’s Fair in 1962 was all about. But we bring the show to them and suddenly they get it. And that’s true with all of our AMT shows. This is their entry into a world they might never see otherwise.”

It Happened at the World’s Fair! is a journey filled with spirited music and witty lyrics by Seattle’s own Richard Gray. It’s hard to imagine a Seattle without the Space Needle. Yet there was a thrilling time in the not-so-distant past when The Needle was brand new and only one of countless attractions at the Century 21 Exposition. It Happened at the World’s Fair! follows the adventures of two modern sixth graders who step out of an elevator in Seattle Center and find themselves transported to 1962. In this Seattle, the Space Needle is completely orange and Elvis is The King. Over the course of the show, students are introduced to an exciting time in history, taught the importance of appreciating the past, and reminded of the impact that the 1962 Seattle World’s Fair had on the Pacific Northwest.

Beyond entertaining children for the last 18 years, Adventure Musical Theater seeks to educate and inspire students as it introduces them to the magic of musical theater. For many children, AMT is their first opportunity to experience live theater and to interact with professional artists. AMT also provides schools with study guides that explore the show’s themes through fun classroom activities. Every performance is followed by a question-and-answer session led by the actors.

AMT was formed in 1994 with the mission creating original musicals for K-8th grade students and bringing them directly to schools across the Pacific Northwest. The first tour, Mortimer’s Gift, performed 18 times in 1994. In 2012, the ensemble of Klondike! The Great Alaskan Gold Rush performed 144 times and travelled more than 6,000 miles to reach more than 48,000 students. Of those students, about 75% were eligible for free and reduced lunch. AMT visits a variety of schools throughout the state, including public, private, tribal, and charter school. The farthest distance travelled to a single school was 286 miles to St. Thomas More in Spokane, and other stops included schools as far north as Lynden, Washington, and as far south as Tualatin, Oregon. No school is too remote, and no school is turned away because of its inability to pay.


· Maximum attendance is 300 students per performance. To accommodate a larger group of students, schools must book a double performance.

· Single performance in Western Washington - $679

· Double performance in Western Washington - $839

· Single performance outside Western Washington - $899

· Double performance outside Western Washington - $1,149

· Early Birds! Book before November 30, 2012 and receive $100 off!

· Share the news! If your school and a neighboring school book performances on the same performance date, each school receives $100 off!

About The 5th Avenue Theatre

The 5th Avenue Theatre is one of the nation's premier incubators for new musical theater. Since 2002, the celebrated company has produced 14 new musicals. Five have moved on to Broadway premieres, earning a combined 14 Tony Awards, including two for Best Musical (Hairspray and Memphis). 5th Avenue premieres number six (Saving Aimee – now called Scandalous: The Life and Trials of Aimee Semple McPherson) and seven (A Christmas Story: The Musical) opened on Broadway in November of 2012. The 5th Avenue Theatre is also known for its world class, critically acclaimed productions of musicals chosen from both the contemporary canon and the Golden Age of Broadway.

Unique in its Chinese-inspired design, this exquisite theater opened in 1926 as a venue for vaudeville and film. In 1980, the non-profit 5th Avenue Theatre began producing and presenting top-quality live musical theater. Today, under the leadership of Executive Producer and Artistic Director David Armstrong, Managing Director Bernadine C. Griffin and Producing Director Bill Berry, The 5th Avenue Theatre attracts an annual attendance of more than 287,000 and ranks among the nation's largest and most respected musical theater companies.

In addition to its main stage productions, The 5th Avenue Theatre is also committed to inspiring the next generation of theatergoers through its extensive educational and outreach programs which include: The Adventure Musical Theater Touring Company, The 5th Avenue Awards Honoring High School Musical Theater, the Student Matinee Program, and Spotlight Nights. These programs serve 65,000 students each year.

For more information about The 5th Avenue Theatre, its season and its programs, please visit


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