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Washington Healthplanfinder Receives More than 10,000 Applications since Oct. 1 Launch


October 8, 2013

Washington Healthplanfinder today announced more than 10,000 residents completed applications for health coverage since the marketplace opened on Oct. 1. Washington Healthplanfinder is the new way for Washingtonians to find, compare and enroll in health insurance and gain access to free or low-cost health coverage.

"The number of applications we've received is a strong start to our six-month open enrollment period," said Richard Onizuka, Chief Executive Officer for the Washington Health Benefit Exchange. "While we've seen a high level of initial interest, we know that many individuals will continue to shop and wait to purchase a health plan until much closer to the effective start of coverage on Jan. 1, 2014."

Website traffic and call center volumes continue to demonstrate a high demand for more information about receiving health coverage through Washington Healthplanfinder. The site has seen more than 837,000 total site visits and more than 2.5 million page views.

"Washington Healthplanfinder has been working well this first week and showing further improvements every day," said Dorothy Teeter, director of the Health Care Authority, which includes the Medicaid program. "It is clear that shoppers are able to navigate the system and secure health insurance coverage that fits their needs."

Updated numbers since the Oct. 1 launch include:

Web and Call Center Data

Unique Visitors


Total Site Visits


Page Views


Unique Page Views


Accounts Created


Call Center Volume


Average Call Center Wait Times

10 min 25 sec

Enrollments Completed

Qualified Health Plans


Medicaid Newly Eligible/Coverage Jan. 1


Medicaid/Immediate coverage




Applications Completed*

Qualified Health Plans



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